Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, launched the first edition of her video series with a pledge to expose "those with ill intent" working to undermine Britain, the US and Europe. Truss elaborated she would uncover how an "international network of progressives function to subvert the democratic process and the electorate's mandate."

"We're going to look at the political movement of Donald Trump and see how this can be accomplished in Britain," the former PM stated. "Our guests will include the prominent voices of the Make America Great Again campaign."

Before the program's debut, there was a notably ardent backer. "This is the beginning of a kind of revolution," remarked the controversial US journalist. The right-leaning Just the News will publish the former prime minister's new audio shows.

Establishing Ties in the Conservative Media Landscape

British fellow travellers, featuring a pro-Reform adviser, have also helped her establish the Liz Truss Show. The production is professional, if somewhat rudimentary. Truss has amassed ten thousand followers in her initial seven days and her premiere garnered sixty-seven thousand views across the same period.

This marks a humble beginning, but in partnering with John Solomon, she is being thrust into a mature right-wing media network creating and spreading pro-Trump narratives. Its obsessions include claims of media suppression by the traditional news outlets and a desire to dismantle a shadowy government apparatus – a force that the ex-PM holds responsible for the abrupt termination of her calamitous premiership.

"Just the News is not famous beyond the pro-Trump media sphere, but it does have credibility there, largely because of John Solomon, who provides analysis on Maga platforms like Steve Bannon's War Room and has even questioned the former president," noted an anthropology expert, who has extensively researched the Maga movement.

A Contentious Ally

Her effort to import American conservative media to the UK has drawn her nearer to divisive personalities such as Solomon.

He set up his media outlet after criticism when allegations surfaced of pushing misleading narratives about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about one-time diplomat to Ukraine.

His claims were amplified throughout the pro-Trump media, with Solomon serving as a regular guest on the widely-watched Fox News program. The former president personally endorsed the journalist's work.

He wrote the allegations regarding Ukraine in a set of articles for the outlet the Hill, after having been re-designated as an opinion writer after colleagues complained regarding his reporting. These reports were key in Trump's pressure for the Ukrainian government to look into the Biden family in that year. This pressure culminated in articles of impeachment targeting Donald Trump. The US Senate later voted to acquit the commander-in-chief.

Weeks after the journalist departed the publication in October 2019, the outlet stated it was performing a examination of his reporting relating to the Ukraine issue. It concluded the journalist had used untrustworthy contacts and said he "failed to identify key facts about main Ukrainian informants, including the reality that they had been indicted or were under investigation."

Becoming Part of the Sphere

Solomon's own media appearances are a indication of the conservative ecosystem the former prime minister is becoming part of. Solomon mentioned his endorsement of the program on a show he co-hosts on the right-wing channel, a rightwing cable channel that is the base for the conservative firebrand Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already interviewed Steve Bannon on one of her first podcasts.

In linking up with Solomon and Just the News, she has become a minor player in a extensive web of conservative media outlets that frequently amplify each other's content.

Solomon's own programs have frequently included individuals such as influencer Mike Benz, a political voice whose arguments against the US Agency for International Development was used by the tech billionaire as reasoning behind closing the international development organization.

An International Strategy

Although the former PM's unnatural presentation and political travails have been mocked within the UK, certain American analysts are not discounting her attempts to revamp her image as a UK offshoot of the Maga media.

"It is necessary to treat individuals such as her with seriousness, even if you may not want to accept their words at face value," commented a former Biden White House aide, who served in the Obama White House.

"You saw how in 2024 President Trump utilized that ecosystem to get his message out. Undoubtedly that network exports and influences conversation internationally. It looks fairly obvious to me that the circumstances in the Britain are comparable to what allowed this non-mainstream media network to flourish here."

Professor Alan Finlayson, said the internet-based conservative network was already exerting influence in the United Kingdom.

"The internet knows no borders," he said. "There is a certain environment within which stuff flows – sometimes taking an extreme form and other times more moderately – but which is interlinked."

Professor Hinton said the rise of the digital conservative movement in the United Kingdom in recent times meant the "chance to have a larger effect is significant."

Global Goals

"Both Truss and the Reform UK leader recently appeared at the the major conservative conference, where I saw they hit pro-Trump themes before the {king of Maga|

Kelly Adkins
Kelly Adkins

Financial strategist with over a decade of experience in wealth management and market analysis, specializing in emerging technologies.