How Covert Recording Exposed a £28m Timeshare Scam

Prosecutors have labeled it as a major scams of its kind in the United Kingdom.

In all 14 defendants have been found guilty for their part in a multi-million pound plot to swindle more than 3,500 vacation property holders.

The affected individuals were eager to exit decades-old vacation property deals and sought out help.

A large number were aged between 60 and 80. More than 500 of them parted with more than £10,000, and one paid over £80,000.

Those affected were subjected to intense sales meetings extending for six hours. They were left out of pocket, possessing worthless fake "credits" and continued to be trapped in high-priced vacation property deals they could no longer use.

The Firm Central to the Deception

The firm at the centre of the scam was the timeshare resale company. They accepted customers' funds to fund the proprietors' opulent way of life of prestigious schooling, high-end properties and exclusive air travel.

The leader at the top of the firm, Mark Rowe, was given a 90-month sentence in January for fraudulent conspiracy.

Recently, his partner Nicola was part of the concluding cases to hear their sentences.

She was handed a 24-month suspended jail sentence at the judicial venue after pleading guilty to financial crime.

The outcome represents a extended wait and signifies a huge win for the individuals who testified, the police and the Crown.

The Way the Inquiry Began

The first knowledge of the company came in the summer of 2016. I was working in the reporting team of a news organization, producing investigative programmes.

A acquaintance noted that his mother had taken over the use of a vacation unit in the Spanish coast and, after years of holidays, had commenced searching to terminate the deal.

It's worth mentioning how popular timeshares had become with English tourists in the last decades of the 20th century.

Vacation properties allowed individuals to occupy the equivalent unit annually, or swap their time slots with fellow investors who had apartments in other resorts. Approximately 600,000 vacation seekers seized that option.

The early surge was paired with a lot of reports about rip-off merchants fraudulently marketing units. They appeared frequently on public interest shows.

The standard vacation property deal tied investors in for many years.

By 2016, those holders who had experienced their guaranteed place in the sun for a long time were advancing in years, and many were attempting to wave goodbye to their holiday properties.

A number had health issues and found it difficult to access their apartments. Others just thought they'd enjoyed sufficient use from them. And a portion had deceased, in many cases leaving their heirs to take over the deals - along with their annual payments and maintenance fees.

The Undercover Operation Develops

This was the situation the friend's mum had ended up. She looked online for options and came across SMT, a business whose online presence promised to release her from her agreement.

However, having submitted funds and scheduled a consultation with them, her loved ones smelled a rat.

Further research revealed hundreds of people reporting they had handed over cash and got nothing out of it. Actually, they had lost money. Substantial amounts.

The reporting group commenced probing what was happening. It quickly became clear that there were some shady characters active in the timeshare resale sector.

One lawyer had many grievance cases waiting to sue SMT.

We spoke to clients who had dealt with the organization and they collectively described identical situations. They thought the business would buy their property from them but when they attended a meeting (for which they made an advance payment) they were advised there was no re-sale value.

Rather, they were pushed - in fact pressured - to commit further cash investing in "the company's points system", linked to the outfit's parent company, Monster Travel.

What exactly these were was somewhat vague. They sounded like a form of credit, offering cheaper vacations and benefits and retail offers.

And they were apparently "tradable" with additional holders, at a future date.

Paying cash immediately would lead to an eventual payoff that would pay for the company's charges and result in the property owner in profit, liberated eventually from their troublesome contract.

Too good to be true? Well, yes.

A 'Deceptive Tactic'

Assuming these reports were correct, this was a massive scam.

This is known as a "bait-and-switch."

An operator - here the organization - "baits" the customer by promoting a specific service but then to claim it is unavailable, steering the customer to a different, lower-quality option.

This is against the law. Equipped with all the testimony we had assembled, we made the case to discreetly video one of the firm's consultations.

This takes time, effort, and strong justifications for why this is the only way to collect the evidence needed to confirm deceptive practices.

With approval secured, our limited crew arranged a consultation with one of the organization's staff in the location.

Acting as a member of the public aiming to get his mum released from her timeshare contract|holiday ownership agreement

Kelly Adkins
Kelly Adkins

Financial strategist with over a decade of experience in wealth management and market analysis, specializing in emerging technologies.